BRILLO BOX (3¢ OFF)
2017, 40 minutes
Purchase $295 | Classroom rental: $125
Optional closed captions
Available for screenings. Please contact us at (212) 685-6242 for quote.
In 1969, filmmaker Lisanne Skylers parents bought an Andy Warhol Brillo Box for $1,000. Exact replicas of the supermarket carton, Warhols Brillo Boxes were at first dismissed by the art world. But forty years later, in 2010, at the height of the recession, the same sculpture fetched $3,000,000 at a Christies auction. The HBO Documentary Film Brillo Box (3¢ off) follows the surprising journey of this sculpture as it travels from the Skylers living room to the global art market -- from the flashpoint of controversy to becoming an iconic art object exploring how we navigate the ephemeral nature of value and value, and the decisions that shape family history.
By tracking the forty-year journey of a single Warhol sculpture across different cultural and economic landscapes, Brillo Box (3¢ off) seeks to reframe the question of what is art, who -- or what -- determines its worth, and why it matters to our lives. Blending a playful and irreverent reassessment of Pop Art, with a richly evocative and touching family narrative, the film sparks a vital conversation about the value of art, while paying tribute to Andy Warhol, to all artists and to two parents who chose to share art with their children.
In addition to interviews with Martin and Rita Skyler, Brillo Box (3¢ Off) includes insights from high-profile names in the contemporary art world, including Laura Paulson (chairman, Americas at Christie’s), Jessica Todd Smith (Curator at the Philadelphia Museum of Art), Irving Sandler (art critic and historian), and Eric Shiner (former director of the Andy Warhol Museum in Pittsburgh).
BRILLO BOX (3¢ OFF) was written, directed, and produced by Lisanne Skyler; editor, Jeanna French; producer, Judith Black. For HBO: supervising editor, Geof Bartz, A.C.E.; senior producer, Lisa Heller; executive producer, Sheila Nevins.
Subjects & Collections
Festivals & Awards
Official Selection – Sheffield Doc/Fest, UK
Official Selection – Provincetown International Film Festival
"Acknowledges Warhols breakthrough thinking about the commercialization of fine art, the pretensions of commercial art, and what had become a near-imperceptible gap between them." - John Anderson, The Wall Street Journal
"This lighthearted documentary intertwines the legacy of Andy Warhols Brillo Box with that of the family that bought one of the iconic sculptures for a meager $1,000... Ms. Skyler offers a personal, and laughable, take on a global phenomenon." - The New York Times
"Skyler packs an incredible amount of information into a concise 40-minute film that will appeal to art aficionados and curious onlookers alike." - Artnet
"We get to witness the ups and downs (mostly ups) of the global art market, we get to watch as perspectives on Warhol and his work have changed over the years, and (most intriguingly) we get to see how Warhol self-described as a 'deeply superficial person' created art that truly meant something to people, despite his best efforts." - The Boston Globe