Price: $99.00

    Code: 2379

    Directed by Lance Bangs
    Executive Produced by Spike Jonze
    2010, 30 Minutes
    Special Purchase Price: $99

    HIV/AIDS has killed more than 20 million people in Africa, but it is a preventable and treatable disease. Antiretroviral (ARV) drugs, which block HIV's assault on the body's immune system, can transform the lives of people from near death to health in as little as three months.

    Produced by (RED) and executive produced by Spike Jonze (Where The Wild Things Are, Adaptation, Being John Malkovich), The Lazarus Effect chronicles the true-life resurrections of people who only a few years ago would have had no chance of survival, including Constance (Connie) Mudenda, who lost all three of her children to AIDS before ARV treatment was available. Mudenda eventually heard about a clinic that made free drugs available and became one of the first people to enroll in the program. She has since become an HIV Peer Education Supervisor, educating and helping save the lives of countless other HIV-positive people.

    The film also tracks the miraculous transformations in Paul Nsangu, a young man fighting to stay alive for his wife and daughter; Concillia Muhau, who, despite being HIV-positive, was able to deliver a virus-free child, and Bwalya Liteta, an 11 year-old orphan who lost both of her parents to AIDS. The Lazarus Effect shows all three at the beginning of their treatment when they are gravely ill, returning a few months later to follow their progression to health. Tragically, despite Bwalya's amazing improvement, she has since lost her battle due to AIDS related heart complications and she passed away on August 14th, 2010.

    The Lazarus Effect is the center of a multi-media campaign by (RED) to raise awareness of the impact of large-scale AIDS programs at work in sub-Saharan Africa and the life-restoring effect of ARV medicine now available to HIV-positive people for around 40 cents a day. Thanks to public health organizations like The Global Fund and The President's Emergency Plan for AIDS Relief (PEPFAR), funding for ARVs is allowing more than four million people in Africa access to the medication. In addition to funding, these organisations are educating people on how they can stay healthy and protect themselves from contracting and spreading the HIV virus.

    About (RED)
    (RED) is a brand designed to engage business and consumer power to help eliminate AIDS in Africa. To date, it has generated more than $150 million for the fight and impacted the lives of more than five million people through Global Fund programs that (RED) supports. It was founded by U2's Bono and Bobby Shriver in 2006.

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